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● Global Support. New York office and regional, in-network executives and agency partners in San Francisco, London and Dubai.
● Strategic. The name “Impact Partners” comes from our focus on ensuring that strategic positioning and consulting strengthens our clients’ position and improves their bottom line. We love media placements, but we know impacting your business doesn’t come from counting media mentions, it comes from quality, in-depth coverage that elevates and differentiate your business.
● Experienced, with Highly Connected Relationships. From heads of state, VCs, (ultra) high net worth, family offices and emerging technology start ups, to the media and event organizers who covet their POVs, we have worked with and maintain trusted relationships with the people who are shaping what’s next in business.
"Impact Partners has a true understanding of how to work with family offices / ultra high net worth / high profile individuals to enhance and sharpen their leadership position in the public-eye. They have become a welcomed addition to my family and some of our investment entities."
.Kent M. Swig
"Since we began working with Impact Partners, the reputation of our firm has reached new heights in the venture community. The team has made invaluable connections with top tier media, greatly raising the profile of our business and our leadership team."
"Impact Partners has become a trusted entity right at the core of the family office / ultra high net worth community. They operate more like a high octane McKinsey-like reputation juggernaut than a traditional PR firm. We enjoy working with them and appreciate the thinking they bring to my business."
Founder and CEO of DC Finance
"Impact Partners is a strong and strategic partner that is always there for you, no matter what challenge you face. They provide excellent tactical advice and strategic guidance that enhances your day-to-day operations and long-term scaling plans. Their combination of experience, resourcefulness, and actionability is a competitive advantage that has allowed us to elevate, and better manage, the reputation of our company.”
"I've always been drawn to Impact Partners' ability to facilitate a wide variety of connections and outcomes that impact business, investing, and valuation. Their ability to understand opportunities, chart a strategic path, and impact outcomes is very important to the family office, (ultra) high net worth, and investor market I serve. Being a trusted entity at the heart of the world's wealthiest individuals and their families is crucial. This is where Impact Partners' values closely align with my own."
Narrative Creation & Activation
Brand Positioning and Development
Convene & Educate
Introductions to Media, Capital, Associations and Influencers
The Company We Keep ... For You
● Top Tier Media and Influencers● Renowned Conference Organizers● Family Offices / Family Wealth● Venture Capital Firms● Strategic Partners and Advisors● Prestigious Foundations / Not-For-Profits● High-Net-Worth / Ultra-High-Net Worth Individuals
We manage everyday press interactions proactively and reactively, targeting the most influential journalists and analysts relevant to your business
● Messaging and Media Training
● Writing and Distributing Press Releases
● Pitching Stories (Planned and Newsjacking)
● Facilitating Interviews and Briefings
● Maintaining Media Database
● Securing Speaking Opportunities
● Tracking Industry / Competitor Coverage
● Create Outlines Highlighting Discussion Topics For Key Industry Events and Awards
Brief● CHEQ is the world’s only “Autonomous Brand Safety” company. They employ cyber security, AI and Natural Language Processing to prevent brands form unsafe ad placements, fraud and viewability issues● Oversaw a B2B campaign to develop and propagate an ownable narrative about “Autonomous Brand Safety”; updated to “the cybersecurity company in digital media and advertising”
Campaign● Created ownable messaging and examples that support CHEQ’s differentiated approach, under the banner of “Autonomous Brand Safety”; then developed “the cybersecurity company for digital media” positioning● Created dedicated content farm of leaders in advertising to advocate for and create content about CHEQ’s “Autonomous Brand Safety” narrative and associated data● Oversaw a data program that captured the impact of ad fraud on digital media; wove “the cybersecurity company in digital media” throughout the coverage
Results● Two months after the initial engagement, Impact’s team generated 15 media hits where CHEQ is positioned as the “Autonomous Brand Safety” company. More recent coverage focused around CHEQ’s data and insights has resulted in dozens of articles referring to them as “the cybersecurity company in digital media and advertising”● Secured multiple in-depth Adweek stories and a TechCrunch story about CHEQ’s leadership in ”Autonomous Brand Safety,” providing third-party corroboration for the company’s unique approach and forcing the rest of the industry to respond to their innovation● Byline in AdExchanger from Momentum Worldwide’s CTO, Jason Alan Snyder, about CHEQ’s industry leadership● In just six months CHEQ’s valuation went from $20M for their Series A, to $120M for their Series B
Brief● Impact Partners was enlisted to build cachet for Runway Growth Capital and its Founder / CEO, David Spreng, with the U.S. financial and business press, as well as investment trades● Runway set out to bring the venture debt / lending space to the forefront of the funding conversation; build brand visibility with companies looking to raise capital and investors looking to deploy capital
Campaign● Revised Runway’s messaging and positioning to create a distinct voice for the company and its executives within the venture debt / lending space● Launched an aggressive thought leadership-driven media relations campaign around the benefits of “raising non-dilutive capital” that’s “cheaper than equity,” with industry insights on venture debt / lending and commentary on breaking news stories● Used high-profile media channels to position Spreng, as the most knowledgeable resource on venture debt / venture lending● Developed and secured the placement of bylines that offer high-level insights on the investing space to enhance Spreng’s thought leadership
Results● Secured Spreng as a preferred and reoccurring commentator on Cheddar and Bloomberg Radio for anything about VCs, investing and venture debt / lendingSecured frequent and in-depth media placements specifically about venture debt / lending space● Drove “a spike in website activity’ and inbound inquiries from media, investors and borrowers● Secured a TechCrunch story on venture debt that featured Runway’s CEO, David Spreng● As of 9.15.20, Runway is the 2nd most referred to brand in feature articles about venture debt and venture lending, according to Signal AI. They did not rank before they started working with Impact Partners
Brief● Tasked with raising the profile of Bicameral Ventures, differentiating the Fund’s investing philosophy and introducing them to investors (LPs, GPs, etc.)
Campaign● Developed a narrative on ”Interconnected Investing” with associated, ownable messaging and proof examples that corroborate Bicameral Ventures’ differentiated investing philosophy● Worked with Bicameral’s team to shape timely thought leadership byline content on industry trends● Packaged investment, partnership and advisory news and distributed to the press with language that reinforced the “Interconnected Investing” philosophyArranged multiple introductions for Bicameral Ventures to sources of capital
Results● Secured 20 pieces of coverage in three months, with key coverage secured in top target titles including Fortune, Reuters, Yahoo! Finance, BTC Manager, CryptoCoin Show, etc. ● Secured a feature in BTC Manager on ”Interconnected Investing,” suggesting they were “one of the few investment funds purchasing three similar companies that complement each other can grow with synergy,” and comparing the effort to other successful and similar approaches as Outlier Ventures ● Secured byline placements in Crowdfund Insider and BlockTribune● Introduction to capital resulted in several million in investments
Brief● Tasked with raising the profile of Layer1, and its CEO Alex Liegl in the general business and energy space, as opposed to crypto
Campaign● Utilized news exclusives shared with top energy reporters to draw them into a conversation about the intersection of crypto and energy innovation● Use key investors such as Peter Thiel and Shasta Ventures to help differentiate and qualify Layer1’s market value● Positioned Co-Founder and CEO, Alex Liegl, as the crypto industry’s leading energy innovation expert, working to strategically redefine the intersection of renewable energy and first principles for Bitcoin mining technology
Results● Secured feature coverage positioning Liegl and Layer1 as “energy innovators” in top target titles including Fortune, Forbes, Bloomberg, Business Insider, and more.● Submitted and secured Forbes “30 Under 30”; initially selected to be a “crypto” innovator, but per the program strategy impact Partners worked with Forbes’ energy reporters to ensure Liegl was included as an “energy” innovator● Secured mentions of Layer1 in key trades including CoinDesk, Cointelegraph, The Block, MIT Technology Review, BTC Manager, and many more● Secured speaking opportunities for Liegl at Consensus 2020 and Bitcoin 2020● Introduced Liegl and Layer1 to providers of venture debt, in order to extend the company runway and invest in new energy innovation and technology
Brief● The team was enlisted to build credibility for Securitize and its CEO, Carlos Domingo, with the U.S. financial and business press, as well as crypto trades● Securitize set out to bring credibility and trust to the crowdfunding and tokenization space; build brand visibility with companies looking to crowd source capital
Campaign● Launched Securitize in just 5 business days with a feature story in VentureBeat that outlined all their services● Positioned Founder and CEO Carlos Domingo, as the most knowledgeable resource on digital securities and digital fractional ownership through high-profile media briefings● Created the “Monster Security Token Event of the Century” event series that brought hundreds of investors and start ups together to discuss tips, best practices, trends and happenings in security tokenization● Created a strategic social media content program from the event series’ videos
Results● Secured 60+ unique placements in 5 months for Securitize, putting them on the map with press for the first time and pulling them ahead of three quarters of the other industry players in awareness● Drove a spike in website activity and inbound inquiries from media and investors during the campaign● CEO Carlos Domingo was quoted as saying they “Just did a crap ton of business” at the “Monster Security Token Event of the Century” following Consensus 2018
Brief● Sproutt Insurance was looking to raise awareness of its launch and $12 million Series A funding with investors, insurance industry decision makers, and purchasers (Millennials) of life insurance● Sproutt sought to lean into how it uses AI to source viable candidates for the best life insurance policies, however Impact stepped in to dial back the AI language back in favor of positioning “how” Sproutt uses AI to discern a balanced lifestyle to reward people for living a healthy life
Campaign● Created ownable messaging and examples that support Sproutt’s differentiated approach to awarding people with the best life insurance● Impact named the AI Sproutt uses to discern who gets the best life insurance policies; GAIA, which stands for “Guided, AI, Assessment”● After being rejected by nearly every investment media outlet, Impact worked with Sproutt to come up with new strategy that relied on Cheddar and the insurance trades to get the word out about their launch and funding
Results● On the week of launch, Impact generate 16 pieces of original coverage kicking off with a live, on-air Cheddar interview with the company’s CEO, Yoav Shaham, followed by coverage echoing across Fortune, VentureBeat, and top insurance innovation trades such as Digital Insurance, Insurance CIO Outlook and ThinkAdviser● VentureBeat (an initial top two target for the news) originally turned the news down. After some persistence and adjustments to Sproutt’s positioning, they ultimately produced a very positive story about Sproutt● Generated an opportunity with Advisor Magazine (Insurance Investment Income) and drafted a byline about the genesis of Sproutt Insurance and what makes the company’s technology and AI unique in the space