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Impact Partners Is A Global Advisory Firm Specializing In Leadership Visibility, Strategic Introductions, Key Stakeholder Communications, Capital Raising and Crisis Management ... In Short, We Do Much More Than Just Public Relations!

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ABOUT US

● Global Support. New York office and regional, in-network executives and agency partners in San Francisco, London and Dubai.
● Strategic. The name “Impact Partners” comes from our focus on ensuring that strategic positioning and consulting strengthens our clients’ position and improves their bottom line. We love media placements, but we know impacting your business doesn’t come from counting media mentions, it comes from quality, in-depth coverage that elevates and differentiate your business.
● Experienced, with Highly Connected Relationships. From heads of state, VCs, (ultra) high net worth, family offices and emerging technology start ups, to the media and event organizers who covet their POVs, we have worked with and maintain trusted relationships with the people who are shaping what’s next in business.

FOUNDERS

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Jay Kolbe

Senior Managing Partner, Co-Founder
20+ years of experience

A corporate communication agency veteran and operator steeped in strategy, narrative creation, operations and business development globally ...

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Jonathan Zaback

Senior Managing Partner, Co-Founder
20+ years of experience

An advisor to the world's top C-suites, high net worth individuals, family offices, hedge funds, venture capital firms, start-ups and ...

EXPERIENCE

Team Experience

Logos: Bank of America, J.P. Morgan, Accenture
Logos: Gannett, Time Inc., Sizmek
Logos: Amobee, Corbis, AXA Equitable Holdings
Logos: Verizon, DirectTV, Amazon
Flags: Israel, TBD
Logos: Sproutt, Logitech
Logos: Securitize, Univision
Logos: Hyundai Motor Group, Subaru
Logos: Groupon, StateFarm
Logos: AVG, McKinsey & Company

Impact Partners Client Experience*

Venture Capital / Investors Logos
Family Offices / Family Wealth Photos & Logos
Startups / Emerging Technology Logos

* some clients are confidential and cannot be included

TESTIMONIALS

"Impact Partners has a true understanding of how to work with family offices / ultra high net worth / high profile individuals to enhance and sharpen their leadership position in the public-eye. They have become a welcomed addition to my family and some of our investment entities."

.Kent M. Swig

Patriarch of the Swig Family Office

"Since we began working with Impact Partners, the reputation of our firm has reached new heights in the venture community. The team has made invaluable connections with top tier media, greatly raising the profile of our business and our leadership team."

.David Spreng

CEO of Runway Growth Capital

"Impact Partners has become a trusted entity right at the core of the family office / ultra high net worth community. They operate more like a high octane McKinsey-like reputation juggernaut than a traditional PR firm. We enjoy working with them and appreciate the thinking they bring to my business."

Denny Chared

Founder and CEO of DC Finance

"Impact Partners is a strong and strategic partner that is always there for you, no matter what challenge you face. They provide excellent tactical advice and strategic guidance that enhances your day-to-day operations and long-term scaling plans. Their combination of experience, resourcefulness, and actionability is a competitive advantage that has allowed us to elevate, and better manage, the reputation of our company.


Alex Liegl

Former CEO of Peter Thiel backed Layer1

"I've always been drawn to Impact Partners' ability to facilitate a wide variety of connections and outcomes that impact business, investing, and valuation. Their ability to understand opportunities, chart a strategic path, and impact outcomes is very important to the family office, (ultra) high net worth, and investor market I serve. Being a trusted entity at the heart of the world's wealthiest individuals and their families is crucial. This is where Impact Partners' values closely align with my own."

Wendy Craft

Chief of Staff to Kent M. Swig

DIFFERENTIATION

How Impact Partners Is Different

    We are your senior-level team with decades of experience working with the world’s most influential individuals and building impactful relationships; there is no bait and switch.
    Proven know-how in developing messages (narrative) that impact the value of your business. We ensure that every communication and conversation enhances your reputation, and we convey it in a way that drives advocacy and incites movements.
    We enhance the value of VCs, (ultra) high net worth, and family offices’ investments (the companies they invest in). We also understand that even when a family office wants to stay private, it’s still important to share their foundation’s core expertise and good works, in order to build discreet coalitions that enhance the impact of their efforts.
    We are backed by some of the deepest rolodexes in business. We don’t just work with Fortune and the Fast Company, we are friends with the CEO of the former and the editor-in-chief of the latter. We can pitch bottom up with the media, but we prefer to build our trusted relationships top down. Our pedigree has proven our value to the world’s most powerful individuals in both the private and public sectors.
    Impact stands apart when you need ”leadership coaching,” or to be put in a room with the company or influencer who will Impact your personal and / or professional goals. We anticipate the questions and prepare you before they’re asked.
    We love what we do, because we know what helps influential individuals and their organizations do what’s necessary to achieve sustained success and grow meaningfully.

Why Impact Partners Is Different

    (Why You Matter) Elevate, differentiate and enhance the reach, resonance and relevance of your narrative
    (Prove It) Showcase your thought leadership, experience and impact / results; demonstrate why your approach has value
    (Drive Business) Increase both the volume and quality of those who believe in and depend on your business
    (Educate) Create friendly, welcoming and immersive educational programs and content that entices and engages
    (Create Momentum) Ensure that you are a trusted, coveted resource who is top of mind with important top-tier and vertical media and business decision makers

SERVICES & STRATEGY

Narrative Creation & Activation

Brand Positioning and Development

Cross-Connected Strategy

Thought Leadership 

Content Creation

Convene & Educate

Introductions to Media, Capital, Associations and Influencers 

Create a Narrative-Driven, Highly Valuable Movement

● It is not about your business, it is about the audience and the challenge you solve
● Ignite the conversation by articulating the challenge
● Attract attention by declaring a resolution with your language (narrative)
● Grow advocacy and evangelism through authenticated value creation
● Galvanize the movement through proof and corroboration of transformation




Strategic To Tactical Narrative Activation

Narrative Chart

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Connections Logos

The Company We Keep ... For You

● Top Tier Media and Influencers● Renowned Conference Organizers● Family Offices / Family Wealth● Venture Capital Firms● Strategic Partners and Advisors● Prestigious Foundations / Not-For-Profits● High-Net-Worth / Ultra-High-Net Worth Individuals



News Bureau Logos

News Bureau

We manage everyday press interactions proactively and reactively, targeting the most influential journalists and analysts relevant to your business

● Messaging and Media Training
● Writing and Distributing Press Releases
● Pitching Stories (Planned and Newsjacking)
● Facilitating Interviews and Briefings
● Maintaining Media Database
● Securing Speaking Opportunities
● Tracking Industry / Competitor Coverage
● Create Outlines Highlighting Discussion Topics For Key Industry Events and Awards

Thought Leadership & Profiles

We leverage your executive’s unique story (history), POVs and timely reactions to industry and news trends, to create pitches and content that promotes your leadership and the business impact of your narrative. Profiles and bylines developed and secured by Impact’s team: 

Forbes Profile

Speaking & Events

Manage all aspects of securing speaking (keynote) opportunities at events, and then manage onsite activities, messaging and positioning, and introductions to ensure executives use the time to impact your business. Impact has secured clients speaking opportunities at the following events:

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Leverage Data, Convene and Educate

We manage all aspects of developing and placing data with press and influencers in order to showcase your industry value and thought leadership. We help to create pseudo-independent microsites that can house conversations, news, data, content and proof examples that support your narrative and business approach, and then roll-up these communities (mailing lists) into ownable client events and educational workshops

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Content Activation and Amplification

Content Chart

Cross-Connected Approach

We take a full view of PR to ensure strategic communications is managed and “cross-connected”

news outlet logos

● Media Relations
● Narrative Creation(Messaging and Positioning)
● Brand Positioning & Development
● News Bureau
● Crisis



Jay Kolbe on NASDAQ Tv's Blockchain Bridge

● Content(Development and Strategy)
● Thought Leadership
● Video
● Research Papers
● Branded Content
● NASDAQ Filming & Podcasts


social media app icon images

● Social
● Community Management
● Social Media Campaigns
● Event Support
● Copywriting
● Content Amplification
● SEO & PPC


RESULTS

A Sample Of Our Impactful Media Placements

TechCrunch: As The Venture Market Tightens, a Venture Lender Sees Big Opportunities (article screenshot)
Fast Company: You're being used to steal $50 billion in digital advertising (article screenshot)
Financial Times: WeWork turmoil puts spotlight on JPMorgan Chase and Goldman Sachs (article screenshot)
Cheddar: David Spreng Interview (photo)
Forbes: Blockchain And Crypto Leaders Share Their 2019 Industry Predictions (article screenshot)
TechCrunch: Cheq raises $5M for a proactive AI-driven apprach to safe ad placement (article screenshot)
Fortune: Despite 'crypto winter,' new Bitcoin mines continue to open (article screenshot)
Business Insider: Meet the 27-year-old Stanford grad who impressed Peter Thiel at the meet-&-greet and inspired the billionaire entrepeneur to invest in his crypto startup the next day (article screenshot)

CASE STUDIES

Logo: CHEQ (The "autonomous brand safety" and "cybersecurity" company)

Brief● CHEQ is the world’s only “Autonomous Brand Safety” company. They employ cyber security, AI and Natural Language Processing to prevent brands form unsafe ad placements, fraud and viewability issues● Oversaw a B2B campaign to develop and propagate an ownable narrative about “Autonomous Brand Safety”; updated to “the cybersecurity company in digital media and advertising”
Campaign● Created ownable messaging and examples that support CHEQ’s differentiated approach, under the banner of “Autonomous Brand Safety”; then developed “the cybersecurity company for digital media” positioning● Created dedicated content farm of leaders in advertising to advocate for and create content about CHEQ’s “Autonomous Brand Safety” narrative and associated data● Oversaw a data program that captured the impact of ad fraud on digital media; wove “the cybersecurity company in digital media” throughout the coverage
Results● Two months after the initial engagement, Impact’s team generated 15 media hits where CHEQ is positioned as the “Autonomous Brand Safety” company. More recent coverage focused around CHEQ’s data and insights has resulted in dozens of articles referring to them as “the cybersecurity company in digital media and advertising”● Secured multiple in-depth Adweek stories and a TechCrunch story about CHEQ’s leadership in ”Autonomous Brand Safety,” providing third-party corroboration for the company’s unique approach and forcing the rest of the industry to respond to their innovation● Byline in AdExchanger from Momentum Worldwide’s CTO, Jason Alan Snyder, about CHEQ’s industry leadership● In just six months CHEQ’s valuation went from $20M for their Series A, to $120M for their Series B

Logos: AdWeek, TechCrunch, Fortune, AdAge, Fast Company, Financial Times, Cheddar, The New York Times
Logo: Runway Growth Capital (Bringing venture debt / lending to the forefront with founders, CEOs and investors)

Brief● Impact Partners was enlisted to build cachet for Runway Growth Capital and its Founder / CEO, David Spreng, with the U.S. financial and business press, as well as investment trades● Runway set out to bring the venture debt / lending space to the forefront of the funding conversation; build brand visibility with companies looking to raise capital and investors looking to deploy capital
Campaign● Revised Runway’s messaging and positioning to create a distinct voice for the company and its executives within the venture debt / lending space● Launched an aggressive thought leadership-driven media relations campaign around the benefits of “raising non-dilutive capital” that’s “cheaper than equity,” with industry insights on venture debt / lending and commentary on breaking news stories● Used high-profile media channels to position Spreng, as the most knowledgeable resource on venture debt / venture lending● Developed and secured the placement of bylines that offer high-level insights on the investing space to enhance Spreng’s thought leadership
Results● Secured Spreng as a preferred and reoccurring commentator on Cheddar and Bloomberg Radio for anything about VCs, investing and venture debt / lendingSecured frequent and in-depth media placements specifically about venture debt / lending space● Drove “a spike in website activity’ and inbound inquiries from media, investors and borrowers● Secured a TechCrunch story on venture debt that featured Runway’s CEO, David Spreng● As of 9.15.20, Runway is the 2nd most referred to brand in feature articles about venture debt and venture lending, according to Signal AI. They did not rank before they started working with Impact Partners

Logos: Fortune, TechCrunch, Bloomberg Businessweek, World Economic Forum, Financial Times, PE Hub, MarketWatch, Strictly VC, Private Debt Investor, Cheddar, Bloomberg Radio
Logo: Bicameral Ventures (The Fund that created "Interconnected Investing")

Brief● Tasked with raising the profile of Bicameral Ventures, differentiating the Fund’s investing philosophy and introducing them to investors (LPs, GPs, etc.) 
Campaign● Developed a narrative on ”Interconnected Investing” with associated, ownable messaging and proof examples that corroborate Bicameral Ventures’ differentiated investing philosophy● Worked with Bicameral’s team to shape timely thought leadership byline content on industry trends● Packaged investment, partnership and advisory news and distributed to the press with language that reinforced the “Interconnected Investing” philosophyArranged multiple introductions for Bicameral Ventures to sources of capital
Results● Secured 20 pieces of coverage in three months, with key coverage secured in top target titles including Fortune, Reuters, Yahoo! Finance, BTC Manager, CryptoCoin Show, etc. ● Secured a feature in BTC Manager on ”Interconnected Investing,” suggesting they were “one of the few investment funds purchasing three similar companies that complement each other can grow with synergy,” and comparing the effort to other successful and similar approaches as Outlier Ventures ● Secured byline placements in Crowdfund Insider and BlockTribune● Introduction to capital resulted in several million in investments

Logos: Reuters, Fortune, BTC Manager, Yahoo! Finance, Crowdfund Insider, BlockTribune, Crypto Coin Show
Logo: Layer1 (The Peter Thiel-backed Bitcoin mining operation driving energy innovation)

Brief● Tasked with raising the profile of Layer1, and its CEO Alex Liegl in the general business and energy space, as opposed to crypto
Campaign● Utilized news exclusives shared with top energy reporters to draw them into a conversation about the intersection of crypto and energy innovation● Use key investors such as Peter Thiel and Shasta Ventures to help differentiate and qualify Layer1’s market value● Positioned Co-Founder and CEO, Alex Liegl, as the crypto industry’s leading energy innovation expert, working to strategically redefine the intersection of renewable energy and first principles for Bitcoin mining technology
Results● Secured feature coverage positioning Liegl and Layer1 as “energy innovators” in top target titles including Fortune, Forbes, Bloomberg, Business Insider, and more.● Submitted and secured Forbes “30 Under 30”; initially selected to be a “crypto” innovator, but per the program strategy impact Partners worked with Forbes’ energy reporters to ensure Liegl was included as an “energy” innovator● Secured mentions of Layer1 in key trades including CoinDesk, Cointelegraph, The Block, MIT Technology Review, BTC Manager, and many more● Secured speaking opportunities for Liegl at Consensus 2020 and Bitcoin 2020● Introduced Liegl and Layer1 to providers of venture debt, in order to extend the company runway and invest in new energy innovation and technology

Logos: Forbes 30 Under 30, Fortune, Business Insider, The CoinTelegraph, Forbes, Coindesk, Bloomberg, MIT Technology Review, 20-B-20, The Block, Consensus
Logo: Securitize (Challenger brand security token platform seeking to legitimize the space)

Brief● The team was enlisted to build credibility for Securitize and its CEO, Carlos Domingo, with the U.S. financial and business press, as well as crypto trades● Securitize set out to bring credibility and trust to the crowdfunding and tokenization space; build brand visibility with companies looking to crowd source capital
Campaign● Launched Securitize in just 5 business days with a feature story in VentureBeat that outlined all their services● Positioned Founder and CEO Carlos Domingo, as the most knowledgeable resource on digital securities and digital fractional ownership through high-profile media briefings● Created the “Monster Security Token Event of the Century” event series that brought hundreds of investors and start ups together to discuss tips, best practices, trends and happenings in security tokenization● Created a strategic social media content program from the event series’ videos
Results● Secured 60+ unique placements in 5 months for Securitize, putting them on the map with press for the first time and pulling them ahead of three quarters of the other industry players in awareness● Drove a spike in website activity and inbound inquiries from media and investors during the campaign● CEO Carlos Domingo was quoted as saying they “Just did a crap ton of business” at the “Monster Security Token Event of the Century” following Consensus 2018

Logos: Bloomberg, Forbes, Coindesk, The Block, The Tokenist, TechCrunch, BlockTribune, VentureBeat
Logo: Sprout (Using AI to discern who is healthy, and then rewarding them with the best life insurance)

Brief● Sproutt Insurance was looking to raise awareness of its launch and $12 million Series A funding with investors, insurance industry decision makers, and purchasers (Millennials) of life insurance● Sproutt sought to lean into how it uses AI to source viable candidates for the best life insurance policies, however Impact stepped in to dial back the AI language back in favor of positioning “how” Sproutt uses AI to discern a balanced lifestyle to reward people for living a healthy life
Campaign● Created ownable messaging and examples that support Sproutt’s differentiated approach to awarding people with the best life insurance● Impact named the AI Sproutt uses to discern who gets the best life insurance policies; GAIA, which stands for “Guided, AI, Assessment”● After being rejected by nearly every investment media outlet, Impact worked with Sproutt to come up with new strategy that relied on Cheddar and the insurance trades to get the word out about their launch and funding
Results● On the week of launch, Impact generate 16 pieces of original coverage kicking off with a live, on-air Cheddar interview with the company’s CEO, Yoav Shaham, followed by coverage echoing across Fortune, VentureBeat, and top insurance innovation trades such as Digital Insurance, Insurance CIO Outlook and ThinkAdviser● VentureBeat (an initial top two target for the news) originally turned the news down. After some persistence and adjustments to Sproutt’s positioning, they ultimately produced a very positive story about Sproutt● Generated an opportunity with Advisor Magazine (Insurance Investment Income) and drafted a byline about the genesis of Sproutt Insurance and what makes the company’s technology and AI unique in the space

Logos: Cheddar, VentureBeat, Fortune, Insurance CIO Outlook, Digital Insurance, ThinkAdvisor, Crowdfund Insider, Advisor Magazine, The Marker

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