ABOUT
Alpha Partners pioneered the use of pro rata rights, co-investing and growth equity. The firm’s objective was to elevate awareness of how to strategically keep early-stage investors involved with companies amidst the challenge of increasingly larger rounds and longer runways.

WHAT WE DID
In lieu of news, the Impact Partners team relied on trend pitches to build Alpha’s brand visibility to companies looking to raise capital and investors looking to deploy capital. Utilized Venture Capital newsletters such as WSJ Venture Capital Pro to position Alpha as an expert source for reporter’s stories broadly. Help guide the development of a survey to capture Venture Capital’s POV on the use of pro rata rights, published in Summer 2022. Expanded connections for Alpha Partners with senior editorial leaders covering venture at all the major media outlets.

RESULTS
The Impact Partners team secured multiple quotes in stories about investing and technology trends for Alpha’s top executives, Steve Brotman and Mike Ryan. Obtained a byline placement for Mike Ryan in Fortune as well as maintained a persistent dialogue and coverage with other top tier media groups such as Bloomberg, Crunchbase, Financial Times, Forbes, Fortune, INSIDER, Institutional Investor, TechCrunch, The Information, etc.