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JUNE 25-27, 2025

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Hosted at the Wisconsin Club, downtown Milwaukee.

About F3

F3: Families > Funds > Founders is a premier event to connect and educate decision makers from family offices, funds (VC, PE, and debt), and disruptive founders who are interested in actionable insights for navigating the rapidly evolving innovation investment landscape.
Taking place in Milwaukee from June 25 - 27, 2025, F3 features curated panels, private sessions, and exclusive networking experiences for senior executives seeking to navigate evolving economic conditions and shifting capital strategies to support innovation. The event kicks off on Wednesday (June 25) with a series of exclusive networking experiences, followed on Thursday and Friday (June 26 - 27) with a day of panels from The Wisconsin Club’s Ballroom, followed by a dual slate of programming featuring founder-led investment seminars and networking in the Deutscher Room and an invite only fireside discussion featuring Jack Selby of AZ-VC and Thiel Capital. Join us for a rare opportunity to engage with top investors, disruptors, and innovators seeking to gain actionable insights to shape the future of investing across regions, sectors, and generations.

Fireside Q&A // The New Order of Investing — Bridging Talent, Geography, and Purpose

The pandemic was the flashpoint for democratizing access to technology talent – it was potentially the biggest intra-country migration since the Dust Bowl. Fast forward a few years and we are beginning to see its impact. The dispersion of talent across the USA is driving a convergence of coastal technology talent with off-coast, needs based economies, creating a unique opportunity for venture capital investors (non-coastal valuations are at a relative discount compared with the coasts). Jack will share insights from his work in the greater Phoenix, AZ, founder and innovation ecosystem, and explain why its time to pay closer attention to the emerging opportunity to invest in non-coastal companies, coach them up, and arbitrage them to our coastal friends, who will pay a premium for them because of over-concentration of coastal VC peers. It’s happening in all sectors, and being driven by the fervor to nationalize and solve real innovation challenges facing everything from manufacturing and automation, to AI, robotics, and defense technology.

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Jack SelbyManaging Partner, AZ-VC, Managing Director, Thiel Capital (Peter Thiel's family office)


Featured Panels

// Ethical AI in Global Business and Healthcare

Panelists will discuss the critical role of data integrity in business and healthcare (AI), and what goes into ensuring these systems operate with truthful, trusted, high-integrity, and consented data. The panel will dive into the limitations of pattern recognition and statistical modeling that does not "understand" medicine, and why having “more data” is not better than having “quality data.” The panel will discuss why we talk too much about "training AI," and not enough about the ontology, cleaning, structuring, and orchestrating healthcare data so computational models don't make dangerous mistakes due to bias that leads to disparities in treatment recommendations, hallucinations that propagate false or misleading insights, and data decay that leads to outdated or incomplete information driving increasingly worse decisions over time. We’ll discuss the value and role of data rights in healthcare, as well as best practices for owning, controlling, and licensing access to your health information.

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Moderator: TBA

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Jason Alan Snyder Inventor and Founder, SuperTruth (IPG) and writer for Forbes

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Sterling SneadCEO, Data Scientist, Ph.D Candidate, S&S Global Family Office

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// What’s Driving Corporates to Invest to Learn?

This panel will feature a unique and insightful discussion with corporate experts and their investment partners about the evolving, yet purposeful and strategic approach to deploying venture capital into early-stage startups to address innovation challenges and seize market / revenue opportunities.
RW Baird will speak about how it's leveraging its “invest to learn” strategy in partnership with NVNG, to tap into a broader network of venture fund managers and gain valuable transparency and insights into emerging companies poised for growth. Meanwhile, Rockwell, with its own corporate venture capital office, will address how its “invest to learn” strategy is investing directly into startups that align with its internal strategic needs.
In this panel we’ll look at several distinct “invest to learn” driven strategies, and why each individual effort is unique across the venture network. The session will explore how corporations—whether investing through funds or using their own venture arms—are forging vital connections with startups, enhancing diligence processes, and bridging their innovation efforts with the broader venture landscape. Whether you’re interested in corporate venture strategies or looking to understand how corporations engage with venture funds, fund of funds, the startup ecosystem to rally around market opportunities that can be driven through innovation, this discussion will provide best practices and actionable insights corporations need to leverage external innovation to drive growth.

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Moderator: Grady Buchanan Co-Founder and Managing Director, NVNG

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Alex SmithRockwell AutomationLead Investor, Venture Portfolio and Investments

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Dan Renouard Managing Director, Strategic Initiatives, RW Baird


// Family Office Leaders Dive Into How Founders Can Secure Direct Investments From Providers of “Patient Capital”

Panelists will explore what it takes to capture the attention of family offices looking to invest directly with founders, as the venture market continues to evolve. Often viewed as private but patient financial entities, family offices are key investors in innovation in part because it serves to diversify their portfolios. The panelists will “look behind the curtain” to shed light on the inner workings of family offices, and share tips for how to identify, approach, and draw the interest of these often difficult to identify sources of capital. They will also delve into what motivates family offices, how they evaluate opportunities, and which verticals typically draw the focus of their direct investments (e.g. where family values intersect with risk adjusted market opportunities).

Whether you’re a founder seeking new capital sources or an investor interested in the evolving landscape, this session offers a rare opportunity to gain insights from family office leaders who are redefining the sector’s investment strategies and helping shape the next wave of startup success.

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Moderator: TBA

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Dave Sachse Managing Partner, Family VC, and Managing Partner, Sachse Family Fund

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Eti Lazarian Principal, Growth Officer, ELLE Family Office

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// Why Impact Investing Needs More (Imp)action; What’s Turning a Trillion Dollars in Impact Investments Into Vapor?

Panelists will explore what it will take to get impact investing on track to meet its professed purpose. The panelists will “look behind the curtain” to shed light on systemic barriers built into capitalism that are preventing impact investing from achieving intended outcomes. This panel will dive into a candid conversation on the inner workings of investing to explore alternative models, approaches, and tips that help investors navigate the barriers between providing capital, generating returns, and creating real, scalable, and lasting positive change. Learn how a market of misaligned incentives, misplaced morality, and PR /marketing “word salad” can be rerouted with a mix of due diligence, restructured incentives, accountability, and LP education. With these bold changes, the impact investing ecosystem can deliver a better alignment of motivations and to actually deliver measurable impact.

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Cameron Newton
Investment Manager, Founder Member, GP and Managing Partner, Relevance Ventures

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Josh Ploch Founder of Ploch Family Office, Private Equity Principal

// Generational Wisdom in Action — Investing Through the Lens of a Father-Daughter Investment and Family Office Team

In today’s rapidly evolving business and financial landscape, generational collaboration will redefine how family offices approach investing, through direct opportunities and strategic fund allocations. Join Bruce and Lauren Lee for a candid, father-daughter conversation about what it takes to collaborate in running a multi-family office and wealth management firm (Keebeck Wealth Management). Learn applicable best practices for how to blend decades of institutional experience with a fresh, next-gen perspective to ensure your family office is well-positioned for long-term value creation. Together, Bruce and Lauren will share lessons learned from co-investing, navigating family dynamics, tackling new investment market realities, and identifying how mission and "lifestyle" intersect to power the next big trends in wealth management and investing. Expect actionable insights rooted in trust, stewardship, and shared vision.

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Bruce K. Lee CEO & Founder, Keebeck Wealth Management

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Lauren Lee Chief of Staff, Keebeck Wealth Management

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Panel Speakers 

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Grady Buchanan Co-Founder and Managing Director, NVNG

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Eti Lazarian
Principal, Growth Officer, ELLE Family Office

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Bruce K. Lee
CEO and Founder, Keebeck Wealth Management

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Lauren Lee Chief of Staff, Keebeck Wealth Management

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Cameron Newton
Investment Manager, Founder Member, GP and Managing Partner, Relevance Ventures

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Josh Ploch Founder of Ploch Family Office, Private Equity Principal

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Dan Renouard
Managing Director, Strategic Initiatives, RW Baird

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Dave Sachse Managing Partner, Family VC, and Managing Partner, Sachse Family Fund

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Alex Smith
Rockwell Automation
Lead Investor, Venture Portfolio and Investments

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Sterling SneadCEO, Data Scientist, Ph.D Candidate, S&S Global Family Office

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Jason Alan Snyder
Inventor and Founder, SuperTruth and contributing writer for Forbes

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Moderator: TBA

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Moderator: TBA