ABOUTLayer1, the Peter Thiel backed Bitcoin mining operation driving energy innovation, tasked Impact Partners with the challenge to raise it's profile within the business and energy space.
WHAT WE DID
Impact Partners utilized news exclusives shared with top energy reporters to open up a conversation about the intersection of crypto and energy innovation. Using key investors such as Peter Thiel and Shasta Ventures as key differentiators, Impact Partners helped differentiate and qualify Layer1’s market value with the top tier press and positioned the company Co-Founder and CEO, Alex Liegl, as the crypto industry’s leading energy innovation expert. Impact Partners worked to strategically place the company at the center of renewable energy and “first principles” in Bitcoin mining technology.

RESULTS
The Impact Partners team attained feature coverage positioning Liegl and Layer1 as “energy innovators” in top tier media including Fortune, Forbes, Bloomberg, Business Insider, and more. The team submitted and secured Forbes “30 Under 30” ensuring Liegl's inclusion as an “energy” innovator. Secured mentions of Layer1 in key industry trades such as CoinDesk, Cointelegraph, The Block, MIT Technology Review, BTC Manager, amongst others. Obtained speaking opportunities for Liegl at Consensus 2020 and Bitcoin 2020.