ABOUT
Impact Partners launched and drove awareness for LevelField Financial, a startup seeking to pivot the banking sector into a regulated provider of digital asset services, following four years of stealth operations as the company that secured private funding to build a services platform operated by the top financial minds.

WHAT WE DID
The Impact Partners team positioned Gene Grant II, LevelField’s founder and CEO, as a banking industry veteran and expert with insight into financial and crypto regulation. The team utilized top tier media relationships to place key acquisition stories, and followed the news with outreach to all relevant industry sectors, maintaining a drumbeat of LevelField media coverage and building credibility for the company.

RESULTS
The Impact Partners Team secured commentary coverage for Gene Grant II as a financial industry expert on banking regulation and digital assets with American Banker, The Block, VIXIO, Fortune, CoinDesk and more through syndicated pickup. Placed bylines drove credibility for LevelField expertise with Fortune, Marketwatch, American Banker, Global Banking & Finance Review. Topping all achievements, Impact secured Gene a recurring column in Forbes to talk about banking innovation and regulation. Steve Gelsi, banking industry expert for MarketWatch, wrote a deep-dive exclusive feature on LevelField’s acquisition of Burling Bank in addition to key financial and crypto media outlets, such as American Banker, CoinDesk, CoinDesk TV, Forbes, Crain’s Chicago, Banking Dive, Yahoo!, NASDAQ, S&P Global, amongst others.