ABOUTRelevance Ventures, the only non-tribe affiliated Native American founded and operated Venture Capital Firm in the United States, relied on Impact Partners to generate media coverage to differentiate and bolster Relevance’s value.
WHAT WE DIDImpact Partners created a new narrative for Relevance Ventures, “Harmony Investing,” to capture the firm’s unique, heritage-driven approach to investing in companies that bring more balance to people’s health, wellness, and finances. When deployed, the narrative was a strong differentiator for Relevance, fueling several introductions within the VC press as well as meetings with top tier media including Business Insider, Wall Street Journal, Fortune, Forbes, Financial Times, Crunchbase, Wealth Management, and Venture Capital Journal.
RESULTSSecured multiple in-depth interviews that led to coverage in Bloomberg Radio, Business Insider, Cheddar and Wealth Management that delved into Relevance’s “Harmony investing” philosophy. Multiple and recurring quotes from Relevance Ventures’ founder and partners appeared in the Wall Street Journal, including WSJ Pro Private Equity and Venture Capital. Generated inbound interest from Bank of America and a placement agent in California.