ABOUTRunway Growth Capital enlisted Impact Partners to bring the venture debt / lending space to the forefront of the funding conversation and build brand visibility with companies looking to raise capital and investors looking to deploy capital.
WHAT WE DIDImpact Partners revised Runway’s messaging and positioning to create a distinct voice for the company and its executives within the venture debt / lending space and launched an aggressive thought leadership-driven media relations campaign with insights on venture debt / lending. High-profile media channels were utilized to position founder David Spreng as the most knowledgeable resource on venture debt / venture lending.
RESULTSThe Impact Partners team secured David Spreng as a preferred and reoccurring commentator on Cheddar and Bloomberg Radio within the Venture Capital, investing and venture debt / lending space. Runway Growth Capital experienced “a spike in website activity” and inbound inquiries from media, investors and borrowers. According to media tracking platform, Signal AI, at one point Impact Partners' media relations program elevated Runway to become the 2nd-most referred-to brand in feature articles about venture debt / lending.