Sofia Shore | Assistant Account Executive

Sofia is a public relations professional with experience across consumer, technology, cybersecurity, and community engagement sectors. She earned her Bachelor of Science in Management and Business from Skidmore College. As a student, Sofia was a research fellow for the business department and Syracuse University's i-School, where she conducted interviews with Upwork participants to enhance study accuracy. She also gained valuable public relations experience as an intern at The Rose Group, where she successfully pitched more than 300 journalists to secure placements and project-managed press releases for clients.
Sofia began her communications career as a media relations associate at LINK Strategic Partners, where she managed five client accounts and crafted media strategies that generated significant results, including 55 broadcast placements and over 8 million online impressions for a single conference. She later expanded her expertise at Inkhouse, gaining hands-on experience in media relations, PR strategy, and client management.